Magic Handwash Activations
In the midst of the covid pandemic our client, Protekt Magic had recently launched their handwash into the market, however the product was not moving in store due to lack of product awareness. Activations are a go-to for this client as their strongest foothold is in modern and general trader stores wherein the customers often require sampling or demos to buy into a product. In 2021, Siyabangena Group launched nationwide, Shoprite, strip mall and general trader activations over 8 months.
