Our client, IWISA No1, had just recently launched the quick-cook parboiled samp and wanted to increase trial and awareness for this new product. We conceptualised the IWISA Mogodu Mondays and IWISA Weekends events which meant our client took over “Mondays” in the township through specialised events that would ensure restaurants and patrons taste the new samp in an enjoyable environment.

We ensured the client was supported with a promotions team, which drove education and tastings. The campaign later evolved to include a loyalty campaign aspect which is a sales driver for outlets to purchase the products in order to win an event. So far we have completed over 30 events in Gauteng, Eastern Cape and Free State.

Iwisa Legends

Our client, IWISA No1, wanted to connect with the consumer through a do-good campaign that would portray the brand message of “Every1’s welcome. We conceptualised 6 episode 2minute tv show which was aired on SABC1- IWISA Legends. IWISA Legends which was hosted by music legend, Kabelo Mabelane, profiled 6 social entrepreneurs who were dedicating their lives to serve their communities. The show followed Kabelo as he visited the various social legends, uncovering their stories and struggles, thereafter IWISA No1 would present the legend with resources required to further their initiatives.

IWISA No1 Social Media

Our client, IWISA No1, had not been on social media till Siyabangena Group knocked on its doors to let them know a big opportunity is being missed with the consumer. We then created and managed their social media pages with creative campaigns that would ensure people engaged and understood the brand and all its offerings.