Our client, IWISA No1, had just recently launched the quick-cook parboiled samp and wanted to increase trial and awareness for this new product. We conceptualised the IWISA Mogodu Mondays and IWISA Weekends events which meant our client took over “Mondays” in the township through specialised events that would ensure restaurants and patrons taste the new samp in an enjoyable environment.
We ensured the client was supported with a promotions team, which drove education and tastings. The campaign later evolved to include a loyalty campaign aspect which is a sales driver for outlets to purchase the products in order to win an event. So far we have completed over 30 events in Gauteng, Eastern Cape and Free State.